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We support community builders, BIAs, municipalities, non-profits, and small businesses, with practical marketing, placemaking, and activation programs that bring people together and grow local economies.
Our Services
Strategy & Planning
We build smart, realistic roadmaps to guide your BIA’s growth and align your people, programs, and priorities.
Brand & Marketing
From brand, design, website development and full campaigns, we help you shape a district identity that your members and visitors will actually connect with.
Placemaking & Pop-Ups
We turn underused public spaces into experiences through events, creative activations, and pop-ups.
Analytics & Reporting
We turn anecdotal impact into actionable insights with clear dashboards, member surveys, and data reporting that tells your story.
Sponsorship & Partnership
We help you attract, secure, and activate meaningful partnerships, from local sponsors to public funders and grant opportunities.
Member Services
We support your business members directly with communications, engagement strategies, onboarding kits, and 1:1 support tools.
Who we are
Urban Stitch is a marketing and placemaking agency led by seasoned BIA professionals. We help business improvement areas, and the municipalities, non-profits, and small businesses they work with, thrive through data-driven strategy, creative execution, and hands-on support that strengthens community and makes members feel supported.
Our full-service, flexible model works as an extension of your team, planning, activating, communicating, and measuring initiatives that deliver real results. From multi-year roadmaps and marketing campaigns to placemaking activations and member programs, we build tailored solutions that elevate your district, enhance public space, and create lasting local impact.
"Sandra is one of the brightest and most innovative marketing minds I’ve met. In my role as the Chair of the Downtown Oakville BIA I had the opportunity to watch and learn from Sandra over the years. A never-ending commitment to find new and better ways to drive success produced unbelievable results."
Kevin Graff
BIA Board Chair
"Kim's passion for the BIA members and landlords well being, both business and personal stood out. A team player with a good business mind and a strong will to execute on her deliverables. "
Sandra's insights and expertise in social media along with her ability to strategically align the overarching marketing plan was instrumental in rejuvenating the Downtown Oakville Business District."
Nic Bourikas
BIA Board Chair
"As our Client Development Director, Sandra always looked to find win/win solutions that would help us achieve our business goals. She was very responsive and always kept us up to date on emerging technologies and marketing trends."
Jason Coxford
Calgary Stampede
" Kim McCutcheon is one of the most driven and knowledgeable communications and engagement professionals I’ve met. Kim has an exceptional ability to connect with people, craft compelling messages, and create meaningful engagement strategies that truly resonate with audiences."
Michelle Cordeiro
Chamber of Commerce