top of page
.png)
From Insight to Action


Doing More With Less: A Playbook for Small BIAs
Small BIAs don’t struggle because they lack vision. They struggle because they often inherit a model built for a different time. The traditional BIA playbook hasn’t changed much in decades,from season events, posters in store windows, to social media 'boosts', it is an endless loop of the same. Meanwhile, expectations have doubled. Budgets haven’t. If you’re leading a smaller BIA today, you’re being asked to operate like a large organization, with the staffing of a startup an
Mar 13 min read


From ‘Shop Local’ to Local Spend Infrastructure
Economic development and tourism teams are taking on an expanded mandate. Supporting small businesses, revitalizing downtowns, attracting visitors, managing construction impacts, increasing local spend, and reporting clear outcomes back to Council. All while working with lean teams and carefully managed budgets.
Feb 202 min read


Clarity Is the Most Underrated Engagement Tool
In many organizations, disengagement is assumed to be a motivation problem. In practice, it’s often a clarity problem.
Feb 182 min read


Keep the Spark Alive: Beautification and Placemaking Between Events
Big events get all the glory, but the months in between are where the real opportunity lies. How do you keep streets, parks, and public spaces engaging year-round? Here are some practical ideas and examples from communities across Ontario.
Nov 14, 20252 min read
bottom of page