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Keep the Spark Alive: Beautification and Placemaking Between Events
Social Media Trends for Holiday 2025: What Small Businesses Need to Know. As we head into the 2025 holiday season, the social media landscape is rapidly evolving, and for small businesses, that presents both challenges and incredible opportunities. With customers browsing earlier, platforms shifting how content is surfaced, and authenticity winning out over polish, now is the time to rethink your holiday strategy.
kimmccutcheon9
Nov 142 min read
Social Media Trends for Holiday 2025: What Small Businesses Need to Know
Social Media Trends for Holiday 2025: What Small Businesses Need to Know. As we head into the 2025 holiday season, the social media landscape is rapidly evolving, and for small businesses, that presents both challenges and incredible opportunities. With customers browsing earlier, platforms shifting how content is surfaced, and authenticity winning out over polish, now is the time to rethink your holiday strategy.
Sandra Kay
Oct 72 min read
Stronger Together: Building Relationships That Strengthen Your BIA
A thriving BIA isn’t made up of one great event or a flashy brand. It’s built on relationships , the invisible threads that connect...
Sandra Kay
Sep 152 min read
From Distant to Invested: How to Build Member Engagement That Actually Works
Member engagement is one of the most misunderstood responsibilities of a Business Improvement Area. It's not just about sending...
Sandra Kay
Sep 152 min read
Beyond Shopping: What Experience Seeking Visitors Want from Downtown
In 2025, downtowns are no longer judged solely by what they offer, but by how they make people feel. Across Canada, visitors are shifting...
Sandra Kay
Sep 153 min read
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